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It’s a sad and hard truth of ecommerce: most people who add products to their online shopping carts never complete checkout. In the first quarter of 2024, 75% of shoppers using computers abandoned their carts, and 85% of mobile device users followed suit. 

With the rise of online shopping in the early 2000s, a world of opportunity opened up for people looking to start their own ecommerce businesses. Now, 20 years later, it’s easier than ever to create a website and begin selling products—and dropshipping simplifies things even more. 

The shopping cart is the lifeblood of every ecommerce site—it’s what allows customers to select items, apply discounts, and make purchases. But simply having shopping cart functionality on your website isn’t enough. To effectively convert visitors into customers, your store needs to have an intuitive, well-designed checkout flow. For this, you’ll need to choose the right shopping cart solution, keeping in mind your time, technical abilities, and business needs. 

When consumers browse your online store, their minds are full of observations, questions, doubts, desires, and opinions. To truly influence their buying decisions, you need to understand—at some level—what’s happening in their heads.

Lost, damaged, and stolen packages cause major headaches for ecommerce businesses. Spending extra time on customer support and paying to send replacement products is costly, but insurance premiums can get expensive too. Sure, customers can take advantage of built-in carrier insurance, but then they have to deal with long, frustrating claims processes. And carriers usually don’t cover theft.  The solution? Add shipping insurance to your Shopify store.